Bithumb to participate as main title partner for '2025 SBS Gayo Daejeon'

Doohyun Hwang

Summary

Bithumb announced that it will participate as the main title partner of the '2025 SBS Gayo Daejeon'.
Through this partnership, it said it aims to directly communicate with the global K-POP fandom and expand brand experience.
It said it expects to raise brand awareness through various marketing activities such as the official ticket application event, viewer-participation voting, and others.

Virtual asset (cryptocurrency) exchange Bithumb announced on the 7th that it will participate as the main title partner of the global K-POP festival '2025 SBS Gayo Daejeon.' This year's event will be held under the official name '2025 SBS Gayo Daejeon with Bithumb.'

'SBS Gayo Daejeon' is Korea's representative year-end K-POP concert that has drawn attention each year with its spectacular lineups and original stages. This year it will be held on December 25 at Incheon Inspire Arena, wrapping up the year under the theme 'Golden Loop' and portraying a journey of expansion and light toward the coming tomorrow.

Top domestic K-POP artists such as Stray Kids, Tomorrow X Together (TXT), ENHYPEN, IVE, LE SSERAFIM, BOYNEXTDOOR, ZEROBASEONE, RIIZE, NCT WISH, BABYMONSTER, and All Day Project are expected to appear in large numbers on the stage. The detailed lineup will be released sequentially.

Through this main title partnership, Bithumb will create opportunities to communicate directly with the global K-POP fandom. Along with an official ticket application event, it plans to operate viewer-participation special voting, special booths at the performance venue, and other activities to provide fans with various benefits and brand experiences.

A Bithumb official said, "We hope to naturally meet fans in the process of enjoying a leading domestic K-POP performance," and added, "We will continue to expand user experience through collaborations with various cultural contents."