World introduces 'Real Human Ticketing'…"Providing a fair ticket purchasing environment"

Human network World (WLD) announced on the 13th that it will introduce 'Real Human Ticketing' for the first time in collaboration with Latin music's representative artist Ricardo Arjona, his team Mundo Arjona, Agencia Followers, and Be Smart Mobile.

Through this collaboration, World plans to have fans use World ID to verify they are 'real humans' without providing personal information, and to build a fair ticket allocation environment that excludes automated accounts and scalper accounts.

World ID is a technology that cryptographically proves a user is a 'real human' without requiring the user to disclose their identity or submit personal information. The platform verifies only the information it needs and does not store any personal information such as the user's name, address, or date of birth.

The partnership will be first applied to the special sale for the tour starting in November in Arjona's hometown of Guatemala, and will later expand to performances in the US and Latin America. Nicolás Fernández, CEO of Mundo Arjona, said, "We have always wanted to connect with fans in a more authentic way," and "Through World's technology, real fans can access tickets before bots."

World has already conducted a similar experiment in K-pop settings. In August at its flagship in Ikseon-dong, Seoul, it operated a World ID-based participation program with K-pop group Close Your Eyes. Fans participated in the event after completing World ID verification of being 'real humans' without revealing their identities.

The head of Tools for Humanity (TFH)'s Korea branch said, "Verification of real users is becoming an increasingly important factor in entertainment environments," and "World ID is a technology that guarantees everyone a fair opportunity to participate without submitting personal information, and this collaboration will provide the basis for fan communities to form more authentically."