He Yi "Accelerating expansion based on the co-CEO system... capturing both 'regulation' and 'community'" [BBW 2025]

Binance co-founder He Yi emphasized at his first press conference since assuming the co-CEO position that "the co-CEO system is not simply a division of roles but a strategy to elevate the organization to a larger scale."

He Yi said at the Binance Blockchain Week (BBW 2025) press conference on the 3rd (local time) at the Coca-Cola Arena in Dubai, "Richard Teng has outstanding experience in regulation and supervision, and I have focused on community and user-base innovation," adding, "Combining each strength makes 1+1 not 2 but more than that."

He Yi explained that he became CEO "to fulfill the role needed by the company." He said, "I don't attach much meaning to the title itself," and added, "As a shareholder and leader, I have the responsibility to push Binance to become a global company with a stronger system." He continued, "I'm introverted and have not come to the forefront, but if the company needs it, I will willingly bear that burden."

He named "talent acquisition" as his top priority after taking office. He Yi said, "Binance should not be structured to depend on a specific leader but should build a system where each team makes its own decisions," and "The key to making this possible is talent density." He emphasized, "We will secure world-class regulatory experts, technical personnel, and product leaders to make the organization a long-term sustainable '100-year company.'"

He explained there are changes to the "user-centered strategy" Binance has emphasized. He Yi said, "In the past one to two years, we have improved many products and programs based on user feedback." He said, "We have tightened the standards so that projects do not simply aim to secure trading volume and are changing to a structure that focuses on real user benefits," and "Binance's core principle is that users are protected in a fair environment and receive tangible benefits."

He also stated, "Feedback obtained through direct communication with the community has played a large role in determining product direction." "I am not someone from a wealthy background but can understand problems from a regular user's perspective. Therefore, I know better than anyone what users want," he said, emphasizing, "Binance's innovation must always start from the user's perspective."

He also gave an assessment of the Korean market. He Yi said, "Considering the speed of digital asset adoption and market maturity, South Korea is one of the most important countries in Asia," and "As regulatory clarity increases, new opportunities are growing." He emphasized, "Binance will continue to invest to improve the Korean user experience," adding, "Korea is a core market that we can never give up."

Despite the growth of DeFi, he was confident that Binance can continue to grow. He Yi said, "Centralized exchanges (CEX) still play an important role," and "Even if DeFi continues to grow, CEX will remain a core pillar of the industry in that it can provide stronger security and user protection." He explained, "We will not view CEX and DeFi as opposing structures but will create intermediate solutions to connect the two areas."