Chiliz, Assetera partnership for RWA·tokenization

Global sports blockchain Chiliz (CHZ) said on the 11th that it has signed a strategic partnership with the blockchain-based financial product trading company 'Assetera(Assetera)' to expand the real-world asset (RWA) and tokenization ecosystem.

Assetera is a financial platform that provides Europe's first regulated secondary market for real-world assets based on the Polygon network.

Specifically, through this partnership the two companies plan to build development and distribution systems that enable the issuance and trading of blockchain products linked to sports and entertainment assets based on the Chiliz Chain. In addition, the two companies plan to roll out a new fan engagement model that combines digital finance and fan loyalty through token-based participation methods.

Alexandre Dreyfus, CEO of Chiliz, said, "If the Chiliz Chain has so far focused on strengthening fans and brands, we are now at a stage to expand this into RWAs and create new opportunities for fan participation, investment, and value creation in a regulated environment," adding, "Through this cooperation, we will build a more sustainable digital financial model across the sports industry and establish a new ecosystem that connects fans and investors around the world."