Summary
- BlackRock said it is hiring seven senior executives in the U.S. and Asia to strengthen its virtual assets business.
- The hires are said to aim at expanding digital asset ETFs, tokenization strategies, and securing the Asian market.
- The industry interprets BlackRock's move as showing its virtual asset strategy is becoming a mid- to long-term core business.
The world's largest asset manager BlackRock has begun hiring senior personnel to strengthen its virtual asset (cryptocurrency) business.
On the 15th (local time), according to crypto-focused media CoinDesk, BlackRock is hiring seven senior executives related to virtual assets, focusing on the U.S. and Asia.
The hires are said to aim to expand the digital asset exchange-traded fund (ETF) lineup, accelerate tokenization strategies, and secure a lead in the Asian market. BlackRock already operates virtual asset products, including a spot Bitcoin (BTC) ETF, and plans to speed up tokenized real-world assets and the building of blockchain-based financial infrastructure.
The industry interprets this personnel expansion as a sign that BlackRock's virtual asset strategy is moving beyond a short-term experimental phase to become a mid- to long-term core business.


JH Kim
reporter1@bloomingbit.ioHi, I'm a Bloomingbit reporter, bringing you the latest cryptocurrency news.!['Easy money is over' as Trump pick triggers turmoil…Bitcoin tumbles too [Bin Nansa’s Wall Street, No Gaps]](https://media.bloomingbit.io/PROD/news/c5552397-3200-4794-a27b-2fabde64d4e2.webp?w=250)
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