Summary
- 45% of U.S. Gen Z said they would be happy to receive virtual assets as a holiday gift.
- In the Visa-commissioned survey, at least one in four U.S. adults were also positive about virtual asset gifts.
- It said the survey was conducted online between October 14~16, 2025, applying various criteria.
45% of U.S. Gen Z (18~28) said they would be "happy" to receive virtual assets (cryptocurrencies) as a holiday gift this year. It is the result of a survey commissioned by Visa to Morning Consult that polled 1,000 U.S. adults.
Reuters reported that in this survey, at least one in four U.S. adults also evaluated virtual asset gifts positively.
Visa said the survey was conducted online from October 14~16, 2025, and that weights were applied based on gender, education, age, and race.
JH Kim
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