Dcent launches year-end promotion 'Year-End Gala'…collaborates with 11 projects

Domestic cold wallet brand Dcent announced on the 18th that it has launched its year-end promotion 'Year-End Gala'. The event, the last of the year, offers Dcent cold wallets at the lowest prices of the year while combining an on-chain reward program involving a total of 11 Web3 projects. It is noteworthy because it is rare for Dcent cold wallets to jointly operate a large-scale reward program with multiple projects, connecting demand from users and projects at the same time.

Dcent said it designed a structure through the Year-End Gala in which the needs of wallet buyers and Web3 projects naturally mesh. Wallet buyers have a demand beyond secure storage to explore projects to invest in in the future, and projects want to connect with user groups that are likely to hold actual assets. The program is structured to provide wallet users with opportunities to directly experience projects and to create a channel for projects to enter based on real users.

During the event, wallet buyers can automatically participate in an airdrop raffle for 1,000 people. New and existing users can participate in on-chain missions of projects released weekly during the five-week event period to receive additional rewards. This is designed to make wallet purchases serve as starting points for Web3 activities beyond simple storage functions.

In the first week, real-world asset (RWA)-based projects Plume and BeatSwap are participating as partners. The two projects cover different areas but share the commonality of extending real-world assets into the Web3 environment. Plume has focused on tokenizing traditional financial assets such as real estate, bonds, and commodities so they can be used on the blockchain, and recently it has been gaining attention as an RWA infrastructure for institutional investors.

Plume is characterized by being designed to handle regulatory compliance functions at the protocol level. Use cases are increasing in asset managers' RWA experiments and tokenization proof-of-concept (PoC) processes, and it is also operating a user-deposit-based reward model through 'Plume Nest'. The Nest has been reorganized into a structure that provides rewards based on stablecoin deposits and has introduced a program that awards points according to participation to strengthen incentives for ecosystem participation.

BeatSwap is a project that connects the global intellectual property (IP) market, estimated at about $2 trillion, on-chain. It has expanded its ecosystem around a 'Licensing to Earn' model that provides rewards based on data on the use of creative works' rights. It currently has more than 200,000 on-chain licensing transactions per day and more than 450,000 contributors.

BeatSwap also offers deposit-based rewards through a 'Vault to Earn' structure and maintains a relatively transparent reward distribution system by using an on-chain metric (IPL) that measures IP usage. Recently, it released an oracle that establishes global IP metadata as an on-chain standard, and next year it plans to sequentially launch Space RWA launcher and an RWA decentralized exchange (DEX) to build an ecosystem spanning from IP rights issuance to trading.

Dcent emphasized that the Year-End Gala is not a simple discount event but a program that strengthens connections between Web3 real-use projects and real users. The company explained that it is an example showing that hardware wallets can function as starting points for Web3 participation and as ecosystem entry infrastructure, beyond simple storage devices.

This promotion also aligns with Dcent's recent growth trend. IoTrust, which operates Dcent, exceeded cumulative sales of 10 billion won this year, growing more than double compared to the previous year. More than 70% of total sales occur overseas, and cold wallet sales are also on the rise as personal security demand expands, particularly in North America. Dcent expects the Year-End Gala to serve as an opportunity to broaden user touchpoints amid this trend. The year-end limited Year-End Gala is expected to provide users considering purchasing a wallet with an opportunity to experience discounts and participation in Web3 projects simultaneously.