Upbit discloses 2025 user analysis…user base expands across generations and genders

Dunamu-operated digital asset exchange Upbit said on the 2nd that it released an infographic detailing user activity for 2025.

According to Upbit, as of December 22 last year, cumulative members totaled 13.26 million. In the past year alone, 1.1 million new users joined, continuing a sharp growth trend.

User composition showed 65.4% male and 34.6% female, and by age group those in their 30s accounted for the highest share at 28.7%. They were followed by users in their 40s (24.1%) and 20s (23.2%), and the share of users in their 50s (16.9%), 60s (6.0%) and 70s and over (1.1%) also steadily expanded. In particular, users in their 20s and 30s numbered 5.48 million, meaning about 44% of the total 20-30 generation population use Upbit.

Changes were detected in new user flows. Among new sign-ups last year, the share of women was 43.1%, greatly narrowing the gap with men. By age, new users in their 50s accounted for 20%, showing a similar increase to those in their 30s and 40s. This shows that interest in digital assets is spreading broadly rather than being limited to a specific gender or generation.

In terms of trading, XRP was the most traded asset, followed by Bitcoin (BTC) and Ethereum (ETH). The most active trading hour of the day was 9 a.m., and the year's largest daily trading value exceeded 20 trillion won on January 9. Investment methods are also diversifying. Staking service users exceeded 300,000 and cumulative reward payouts surpassed 250 billion won, and the recurring investment service 'Coin Mo-eugi' also recorded 220,000 users and cumulative investments of 470 billion won, quickly taking root.

An Upbit official said, "Use of asset-management functions such as staking and recurring investment services is also increasing rapidly. Based on this analysis, we plan to pursue platform advancement and improvements to user experience," adding, "As digital asset investment has become a part of everyday life, we will focus on creating an environment where users can trade more safely and conveniently."