Summary
- Lisa Su, AMD CEO, unveiled the new GPU 'MI455X' at CES 2026.
- AMD said it has signed a chip supply agreement with OpenAI worth tens of billions of dollars, and also formalized cooperation to expand the generative AI ecosystem.
- Companies such as Luma AI highlighted the increase in AMD-hardware-based workloads and their position in the AI market.
Keynote ahead of the opening of CES 2026
OpenAI president who signed a tens-of-billions-of-dollars deal appears as guest
Lisa Su, CEO of AMD, unveiled the new graphics processing unit (GPU) Instinct MI455X at CES 2026 in Las Vegas, U.S., on the 5th (local time).
The Instinct MI455, unveiled by CEO Su, improved computational performance by more than 10 times in certain models compared with the previous model, the MI355X.
AMD also showcased the 'Helios' rack system for large-scale data centers. Each Helios rack houses more than 18,000 GPU compute units. CEO Su emphasized, "As the AI industry grows, we need to increase compute performance by more than 10,000 times," adding, "Helios is the next-generation platform for that."
OpenAI president Greg Brockman appeared as a guest speaker at the event, drawing attention. OpenAI has signed a chip supply agreement with AMD worth tens of billions of dollars. Brockman said, "Advanced AI workloads require an enormous amount of compute resources," adding, "AMD's new hardware will make that possible."
They also formalized cooperation to expand the generative AI ecosystem. Executives from video AI company Luma AI took the stage to explain the synergies with AMD hardware. Currently, 60% of Luma AI's inference workloads are running on AMD-based systems.
CEO Lisa Su expressed optimism about the future of AI. She said, "Within five years, an era will come when more than 5 billion people worldwide use AI every day," and added, "We will provide optimized compute resources across all areas, from the cloud to PCs and edge computing."
Las Vegas—Kim In-yeop, correspondent inside@hankyung.com
