Kaito (KAITO) to discontinue Yaps service…launches new marketing platform 'Kaito Studio'
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Summary
- Kaito (KAITO) said it will discontinue Yaps and the incentive leaderboard and launch a new marketing platform, Kaito Studio.
- Kaito said the overhaul is part of a restructuring in response to changes in X’s API policies, shifting its operating model from participation-and-rewards to a more traditional marketing platform approach.
- Kaito said its goal is to provide a sustainable and efficient marketing environment for both projects and creators by using a tier-based structure to selectively recruit creators who meet certain criteria.
AI-based Web3 information platform Kaito (KAITO) said it will shut down its rewards-based service Yaps and the incentive leaderboard, and launch a new marketing platform, 'Kaito Studio.'
Kaito explained that the overhaul is part of a restructuring prompted by changes to X's (formerly Twitter) API policies. The company plans to move away from its participation-and-rewards-centric model and shift its operating structure toward an approach closer to a more traditional marketing platform.
Kaito said it will "introduce a tier-based structure to selectively recruit creators who meet certain criteria, and reorganize the platform around collaborations based on clearly defined scopes of work and performance benchmarks," adding that its goal is "to provide a sustainable and efficient marketing environment for both projects and creators."
