Upbit holds official partnership sponsorship signing ceremony with the Korean Sport & Olympic Committee

Dunamu, the operator of digital-asset exchange Upbit, said on the 16th that it held an official partnership sponsorship signing ceremony with the Korean Sport & Olympic Committee (KSOC) on the 15th.

Building on the agreement, Upbit and the KSOC will step up cooperation to support the national team and promote the sustainable development of sports in South Korea. With the Milan–Cortina Winter Olympics scheduled for February, the two sides plan to produce a Team Korea cheering video. They will also explore a range of cooperation measures, including support for developing young athletes and expanding the sports base.

As an official partner of the KSOC, Upbit plans to conduct marketing by leveraging various intellectual property rights, including ▲use of the KSOC crest and the “official sponsor” designation ▲the Team Korea emblem ▲collective portrait rights of the national team.

Oh Kyung-seok, CEO of Dunamu, said, “Upbit’s journey of taking on challenges and moving onto the global stage aligns with the national athletes’ relentless pursuit of challenges,” adding, “We will continue to stand with the team in its challenges and deliver positive energy and trust to the public.”

Yoo Seung-min, president of the KSOC, said, “Upbit is a reliable partner that has already shown sincere support for South Korea’s athletes through the production of Team Korea cheering videos,” adding, “Through this official sponsorship agreement, we will join forces with Upbit to support Team Korea’s challenge toward the 2026 Milan–Cortina Winter Olympics and build a new collaboration model where sports and digital innovation meet.”