Loaded Lions unveils first official apparel collection 'LOADED'…accelerating offline IP expansion

Loaded Lions, an NFT (non-fungible token)-based entertainment project, is unveiling its first official apparel collection, 'LOADED'.

Loaded Lions said on the 9th (local time) that the launch of the apparel line will serve as a catalyst to accelerate the offline expansion of its digital-asset-based IP.

The collection marks the project’s first attempt to extend its digital-asset-based IP into the physical world and is part of a mid- to long-term brand strategy. Starting from its NFT collection, Loaded Lions has built a Web3 entertainment ecosystem that combines crypto assets, gaming and community.

'LOADED' was conceived not as simple merchandise but as an extension of the Loaded Lions IP itself. Loaded Lions explained, "We focused on translating digital identity into physical form while carrying forward our planning philosophy and community-first values that have been maintained across the ecosystem."

The first drop (DROP 01) consists of six limited-quantity items. It includes two T-shirt designs, two hoodies and two caps themed around Loaded Lions and Dark Lions, and all products were created through in-house design. The structure is intended with long-term IP expansion in mind rather than short-lived trends or mass production.

The apparel launch also aligns with Loaded Lions’ broader content expansion strategy. The project is preparing the mobile game 'Loaded Lions: Mane City Mobile' for a global release in the first half of 2026.

The game extends the existing strategy-game experience to a mobile environment, built around city building and season-based competitive content. The plan is to broaden its reach beyond Web3 users to mainstream audiences.

Loaded Lions said, "Through the apparel collection and the mobile game to be released in the future, we will build an IP ecosystem that connects the digital and physical worlds and strengthen our long-term vision as a Web3-based entertainment project."