Polymarket to team up with Kaito AI to roll out ‘attention markets’… KAITO surges 12%

Decentralized prediction-market platform Polymarket is partnering with crypto data analytics firm Kaito AI to introduce so-called “attention markets,” where users trade on social-media attention and public opinion.

According to Forbes on the 10th, Polymarket said it plans to launch a new prediction market, via its partnership with Kaito AI, built on shifts in public attention and sentiment toward trends, brands, and individuals. Kaito AI is an AI-powered data engine that aggregates major social-media data—X (formerly Twitter), TikTok, Instagram, and YouTube—to analyze mention volume and sentiment trends around specific topics.

Kaito measures how often something is mentioned on social media as “mindshare,” and the direction of positive or negative reactions as “sentiment.” Using these data, Polymarket is expected to create markets such as “Will Anthropic’s mindshare surpass OpenAI’s next month?” or “Will sentiment toward Elon Musk improve this month?”

Polymarket previously ran a pilot market using Kaito data in November last year. A market titled “How high will Polymarket mindshare rise by the end of March 2026?” has seen more than $1.3 million in trading so far, and markets related to “Crypto Twitter mindshare” have also been launched.

Polymarket said it will roll out dozens of attention markets sequentially starting next month, expanding to thousands by year-end. It plans to start with AI-related topics and later broaden the scope to entertainment and global issues.

Yu Hu, CEO of Kaito AI, said, “It will be a completely new experience in that people can scroll through social media and then take a position directly in the market on the issues they’re seeing.”

Separately, Polymarket said it processed more than $1 billion in trading volume in January alone this year. While it has not fully resumed services due to regulatory issues in the U.S., the company said the collaboration is aimed at carving out a new area of financial products. A Polymarket representative said, “Ultimately, the goal is to create a market for everything, and attention markets are an important step in that expansion.”

According to CoinMarketCap on the day, KAITO was trading at $0.3487, up 11.28% from the previous day.