Fairshake makes first move in US Senate midterm race…$5 million deployed in Alabama

YM Lee

Summary

Fairshake said it announced a $5 million ad campaign to support Rep. Barry Moore in the Alabama Republican Senate primary ahead of the US Senate midterm elections.
Fairshake will deploy the funds through its affiliated political action committee (PAC), Defend American Jobs, and said it has raised $193 million in election funding so far.
Fairshake aims to support politicians backing pro-crypto legislation, including Barry Moore and Rep. French Hill, and said both candidates received Stand With Crypto’s top rating.

Forecast Trend Report by Period

Fairshake, a crypto industry political fundraising group, has launched its first full-scale spending push ahead of US Senate midterm elections.

According to CoinDesk on the 10th (local time), Fairshake announced plans to run a $5 million ad campaign to back Rep. Barry Moore, who is running in the Republican Senate primary in Alabama. It marks the first major intervention with roughly nine months left until the midterms.

The spending will be routed through Defend American Jobs, a political action committee (PAC) affiliated with Fairshake. Fairshake said it has raised a total of $193 million so far—an amount that surpasses many industry PACs and even exceeds the war chests of some party-aligned groups.

Fairshake plans to run pro-Moore ads as independent expenditures. Under federal election law, independent expenditures are structured so that ads are placed without direct coordination with a candidate’s campaign. Fairshake also used ads during the 2024 election that did not explicitly mention crypto.

Separately from this spending, Fairshake has continued to support Rep. French Hill. Hill, who chairs the House Financial Services Committee, has led discussions on market structure legislation for the crypto sector. The bill passed the House last year, and is now under consideration in the Senate.

Fairshake’s core mission is to support politicians who back pro-crypto legislation and to counter figures who oppose it. The Alabama primary push is seen as an extension of that strategy.

Moore has served as a House member for the past five years and declared his bid for the Senate this year. He has participated in crypto-related legislative discussions as a member of the House Agriculture Committee. In December last year, Moore wrote on his X account, “Crypto is not a fad—it’s part of the future, and it is also Alabama’s future.”

A total of five candidates are running in the Alabama Republican Senate primary. Polling to date shows Alabama Attorney General Steve Marshall in the lead, with Moore grouped among the trailing contenders. Both candidates were reported to have received the top rating from Stand With Crypto, a crypto policy scorecard group.