Mara Holdings says it is "not selling off Bitcoin in bulk"…rebuts claims of a shift in financial strategy

Mara Holdings (MARA), one of the world’s largest Bitcoin mining companies, has officially denied speculation that it plans to sell a large portion of its Bitcoin (BTC) holdings.

According to a March 3 report by Cointelegraph, Robert Samuels, Mara’s vice president of investor relations (IR), said on X that there has been no fundamental change in the company’s Bitcoin treasury strategy.

The statement was a rebuttal to claims by SwanDesk adviser Jacob King, who argued—citing filings submitted to the U.S. Securities and Exchange Commission (SEC)—that Mara had shifted to a selling strategy. King’s post has been viewed more than 325,000 times.

Samuels pointed to the 2026 10-K report, explaining that it states the strategy was expanded to allow the sale of Bitcoin held on the balance sheet. He stressed, however, that this was intended to provide discretion to transact depending on market conditions and capital allocation priorities, not to signal a major reduction in holdings.

He added that the key is the difference between “maintaining optionality” and a “commitment to large-scale liquidation.” Mara has long maintained a long-term Bitcoin holding strategy, and whether it would change its financial policy has been a key market focus.

Mara has also been pursuing business diversification. Last month, it acquired a 64% stake in France-based high-performance computing and blockchain infrastructure company Exaion. Still, its financial structure remains heavily reliant on Bitcoin holdings.

Mara currently holds 53,822 BTC, worth about $3.7 billion, the largest among publicly listed mining companies. Among all listed companies, Strategy, led by Michael Saylor, holds more than 720,000 BTC—the most.