Dunamu discloses results of 'Upclass Senior'… “Digital finance confidence among those 50 and older up 156%”

Dunamu, the operator of Upbit, South Korea’s virtual-asset exchange, said on the 31st that it has disclosed the results of its “Senior Retirement Assets Value Upclass (Upclass Senior)” program, which it has run from September last year through recently.

Upclass Senior is a senior-focused track of “Upclass,” Dunamu’s tailored digital finance and asset education program by generation, operated as part of its environmental, social and governance (ESG) management. It was designed to address digital finance exclusion among older adults aged 50 and above and to support safe management of retirement assets.

Upclass Senior, which has been in operation since September last year, consists of four sessions. A Dunamu official said the program was structured to provide practical help with post-retirement asset management—centering on understanding digital assets—along with financial and investment management, tax-saving strategies, inheritance and gifting. The official added that as of March, a total of 148 classes have been conducted, with cumulative enrollment reaching 2,570 participants.

Upbit views Upclass Senior as having made a meaningful contribution to improving financial understanding and confidence among middle-aged and older participants. According to a participant survey, understanding of financial products rose from 2.15 to 4.68 on a five-point scale, an increase of about 118%. Confidence in digital finance increased from 1.72 to 4.41, up about 156%—the largest gain among all items. In addition, the systematic approach to retirement asset management improved from 2.34 to 4.55, while capabilities to prevent financial fraud rose from 3.01 to 4.79.

Upbit said it also confirmed meaningful progress in strengthening awareness and capabilities related to digital assets. Dunamu said participants moved beyond viewing digital assets simply as an “investment target,” instead showing a qualitative shift in perception—seeing them as “wealth-building assets”—based on an understanding of blockchain technology and the principles of digital-asset management. It added that participants also learned about fraud types such as phishing and smishing and acquired specific response methods, strengthening confidence in preventing digital-asset fraud.

Meanwhile, Dunamu plans to expand Upclass Senior starting in May this year, scaling it up from the existing four-session curriculum to a six-session advanced course.

Dunamu CEO Oh Kyung-seok said the company will continue to expand education to strengthen the public’s digital-asset capabilities through Upclass, adding that it will help close the knowledge gap in digital finance and enable people to protect themselves and proactively manage assets in a rapidly changing financial environment.