Korbit Speeds Up ‘AI-First’ Shift With Companywide Platform, Hiring Changes

YM Lee

Summary

Korbit said it is pushing ahead with an 'AI-first' strategy to restructure its organization and work systems around generative artificial intelligence (AI).
The company said it is undertaking a companywide transformation that includes providing AI tools to all employees, building an internal AI work platform and changing hiring standards.
Korbit said it is rapidly expanding the scope of AI use to compliance FDS, product development and future AI-based news and content generation features.

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Korbit said April 17 that it is pushing ahead with an "AI-first" strategy to restructure its organization and work systems around generative artificial intelligence.

The South Korean crypto exchange is undertaking a companywide transformation that includes rolling out AI tools to all employees, building an in-house work platform and changing hiring standards. The aim is to redesign overall operations around AI rather than simply adopt new tools.

Korbit is providing major generative AI services, including Claude and Gemini, to all staff. Chief Technology Officer Lee Jung-woo has also built and is operating an internal AI work platform designed with security and data accessibility in mind.

The platform is based on retrieval-augmented generation, or RAG, and is designed to integrate internal documents, databases and work systems. That allows non-developers to search or visualize data using natural-language prompts, while developers can directly access internal knowledge in an AI coding environment.

Korbit is placing particular emphasis on how knowledge is accumulated across the organization. The company is structuring the system so AI can learn from and use employees' work know-how and decision-making context. Information entered into the system is automatically linked to existing repositories, and Korbit is building an environment in which multiple AI agents can perform tasks based on that data.

The scope of AI use is also expanding quickly. In compliance, the company is applying AI to report writing and fraud detection systems, or FDS. In development, planners and designers are increasingly using AI directly to participate in product development. Korbit also plans to add AI-based news and content generation features to its service.

"Introducing generative AI is only the starting point," Lee said. "The key is converting the knowledge accumulated inside the organization into a form AI can use." He added that Korbit will continue reshaping the organization around AI, including by making employees' use of AI a key evaluation metric.