Upbit Customer Center Wins KMAC KSQI Excellent Call Center Certification

Dunamu, the operator of digital-asset exchange Upbit, said June 5 that Upbit’s customer center was selected as a "Korea Excellent Call Center" in the call center category of the 2026 Korean Service Quality Index, or KSQI, hosted by Korea Management Association Consulting, or KMAC.

Dunamu held a certificate presentation ceremony at its headquarters in Seoul’s Seocho District on June 2, attended by KMAC officials including Song Kwang-ho, head of the Corporate Value Innovation Group.

The KSQI is an annual program in which KMAC evaluates the quality of customer-facing services at major South Korean companies and institutions. A professional evaluation panel assesses call centers from the perspective of actual customers, reviewing factors including service attitude, work expertise, response accuracy, problem-solving ability and customer empathy.

Upbit’s customer center received high marks in the category for leading non-face-to-face channels for preventing financial accidents using AI. The evaluation recognized its customer service capabilities tailored to the digital-finance environment and its differentiated service competitiveness.

The center operates a consultation system that provides swift and accurate responses to user inquiries while identifying and addressing risks tied to financial crimes such as voice phishing, impersonation scams and account theft at an early stage. It also offers customized guidance and specialized consultations based on each customer’s situation to help prevent financial accidents and minimize inconvenience.

Dunamu has also introduced an AI-based consultation support system to provide more consistent and accurate service. The company is strengthening its consultation capabilities to respond to changes in the digital-asset market and increasingly sophisticated financial fraud methods.

A Dunamu official said the KSQI recognition reflected the company’s continued efforts to operate customer-centered services and improve consultation quality. The company will continue to provide support services customers can trust and deliver a best-in-class customer experience in the digital-asset industry, the official added.