Dunamu Joins 2026 KPGA Tour as Naming Sponsor, Backs Upbit Longest Drive Award
Summary
- Dunamu said it will participate as a naming sponsor of the 2026 KPGA Tour with digital-asset exchange Upbit.
- Dunamu said it plans to expand brand awareness by presenting the Upbit Longest Drive Award to the player who ranks first in average driving distance for the season.
- Dunamu said the sponsorship will contribute to the development of professional golf in South Korea while expanding touchpoints with customer groups including golf fans.
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Dunamu, the operator of digital-asset exchange Upbit, will participate as a naming sponsor of the 2026 Korea Professional Golfers' Association Tour and sponsor the Upbit Longest Drive Award.
Dunamu said June 26 that the award will be given to the player who ranks first in average driving distance for the season. It will be presented at the year-end awards ceremony to the golfer with the longest average drive over a KPGA Tour season.
Through the sponsorship, Dunamu plans to support players' spirit of challenge and contribute to the development of professional golf in South Korea. The company also aims to broaden its touchpoints with golf fans and other customer groups.
The Upbit Longest Drive Award honors the player who demonstrates the challenge and potential to go the farthest, a Dunamu official said. The official added that the award aligns with Upbit's brand philosophy of seeking new opportunities and expanding possibilities.
Dunamu also said it views the sponsorship as a meaningful way to support the continued effort and passion of KPGA Tour players. The company added that it will continue engaging with customers through a range of sports sponsorships.
YM Lee
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