Binance Japan Appoints Arisa Toyosaki as CEO, General Manager

Binance Japan, the Japanese unit of cryptocurrency exchange Binance, has appointed Arisa Toyosaki as its new general manager and chief executive officer.

Binance Japan said, in a June 30 announcement carried by PR Times, that Toyosaki will assume the roles on July 1.

Takeshi Chino, who led the establishment and growth of Binance Japan over the past four years, will step down as CEO and become honorary chairman and a director. He will remain on the board and continue to provide strategic advice and support during the leadership transition.

Toyosaki has experience building and growing businesses in fintech and technology. He grew up in Japan and China and studied computer science and economics at Northwestern University. He later worked as a derivatives trader at UBS Securities in Hong Kong and was responsible for search services and augmented reality businesses at Google Japan.

In 2022, he founded decentralized finance systems company Cega and sold the business in 2025. He was also named to Forbes' 30 Under 30 list.

Toyosaki is set to lead Binance Japan's growth strategy, focusing on expanding access to digital assets, strengthening partnerships, improving user experience and sustaining growth in the Japanese market.

"It was a great honor to be part of Binance Japan's growth thanks to outstanding colleagues and partners," Chino said. He added that he was confident the company would make further progress under Toyosaki's leadership.

Toyosaki said he was honored to take on the role and was pleased to build on the foundation established by Chino and the team. He added that Japan has significant potential as digital assets become more deeply integrated into the future of finance.

"Japan continues to be a highly strategic market for Binance," SB Sacker, Binance's head of Asia-Pacific, said. He added that Toyosaki was the right person to lead Binance Japan into its next phase of growth, citing his business-building experience, deep understanding of financial technology and proven leadership.

Binance Japan is the Japanese unit of global cryptocurrency exchange Binance. The company is registered with Japan's Kanto Local Finance Bureau as a crypto-asset exchange service provider and has mainly offered spot crypto trading and lending services in Japan since August 2023.