Bybit Enters Indonesia After Acquiring NOBI, Launches Local Platform

Bybit has entered the Indonesian market through its acquisition of NOBI.

Cointelegraph reported on July 17 that the crypto exchange launched a local platform after acquiring a majority stake in PT Enkripsi Teknologi Handal, an Indonesian digital-asset company formerly known as NOBI. The company was rebranded as Bybit Indonesia after the deal.

Bybit plans to roll out its services in Indonesia in stages, starting with 500 cryptocurrency trading pairs.

The local unit will be led by former NOBI executives. Lawrence Samantha will serve as chief executive officer, and Dionisius Evan will serve as chief operating officer.

Samantha said the acquisition brings together Bybit's global capabilities and an experienced local team with an understanding of Indonesia's market and regulatory environment.

Indonesia is one of Asia's major crypto markets. Data from the Financial Services Authority show the country had 21.07 million registered crypto users as of February. Total crypto trading volume reached $26.85 billion in 2025, equivalent to 482 trillion rupiah.

As of April, Indonesia had 31 licensed crypto-related entities. They include two exchanges, two clearing institutions, two custodians and 25 digital-asset traders. PT Enkripsi Teknologi Handal is one of them.