Bloomingbit Unveils Institutional Digital-Asset Platform at EastPoint: Seoul 2026

Launch of 'Bloomingbit Terminal'

Bloomingbit, the digital-asset news outlet of Hankyung Media Group, has unveiled Bloomingbit Terminal, an institution-only platform aimed at easing information asymmetry in digital-asset investing.

Kim San-ha, chief executive of Bloomingbit, introduced the platform on Sept. 28 at EastPoint: Seoul 2026, a private global Web3 conference held at the Westin Seoul Parnas in Samseong-dong, Seoul. Bloomingbit has spent the past five years focused on solving problems for more than 1 million retail investors, he said, but came to recognize that institutional investors also face fragmented information, unreliable data and information asymmetry.

Kim cited two main obstacles for institutional investors entering the digital-asset market: a lack of fundamentals needed for investment decisions and limited access to non-public information. Unlike stocks, digital assets often lack traditional valuation metrics such as earnings and financial statements, leaving investors more reliant on unstructured information including on-chain data, fund flows, regulatory developments and social media.

Bloomingbit Terminal, unveiled publicly for the first time on Sept. 28, was developed through an exclusive partnership with New York-based digital-asset data company The Tie. The platform combines The Tie's global institutional-investor data with Bloomingbit's market intelligence on Korea and Asia. It was designed to help institutions quickly identify assets to watch and capital flows by sector, based on data covering about 1,600 digital assets, 5,400 companies and 8,500 investment firms.

The platform also includes real-time analysis powered by artificial intelligence and an anonymous communication feature for institutional investors. The AI analyzes news, regulatory developments, U.S. Securities and Exchange Commission filings and X in real time to provide information for investment decisions. Unlike general-purpose generative AI, it generates answers based on a separate database used by institutional investors. It also includes a messenger function that allows verified institutional investors to exchange views anonymously.

Kim also stressed the importance of EastPoint. Information available online quickly becomes similar as AI systems read the same data and summarize the same news, he said. The most important information, he added, ultimately comes from meeting decision-makers in person.

He said networks that offer direct access to decision-makers will become even more valuable in the AI era and that this is why EastPoint exists.

Kim also pointed to expanding institutional participation in South Korea's digital-asset market. Under the Financial Services Commission's roadmap for corporate participation in the market, about 3,500 listed companies and professional investment firms are set to enter. Bloomingbit plans to develop the terminal into a core information platform for institutional investors in Korea and across Asia.

Park Si-on, Bloomingbit reporter / Lee Su-hyeon, Bloomingbit reporter