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Vooy Says AI Agents Are Moving Beyond Answers to Action at EastPoint: Seoul 2026

Source
Korea Economic Daily

Summary

  • Kim Dong-hyun said a shift is underway in which search and service execution are moving from traditional apps to AI agents.
  • Vooy said it will begin a closed beta later this week after unveiling a consumer AI agent that can handle search, reservations, orders and purchases.
  • He said payment transactions generated by agents could eventually outnumber those initiated by people, depending on improvements to infrastructure for payments, identity verification and consumer-service APIs.

Forecast Trend Report by Period

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Kim Dong-hyun, chief product officer at Vooy, speaks at EastPoint: Seoul 2026 at the Westin Josun Seoul Parnas in Seoul's Samseong-dong on September 28. Photo: Hwang Du-hyun/Bloomingbit
Kim Dong-hyun, chief product officer at Vooy, speaks at EastPoint: Seoul 2026 at the Westin Josun Seoul Parnas in Seoul's Samseong-dong on September 28. Photo: Hwang Du-hyun/Bloomingbit

"AI is moving beyond simply answering questions to actually completing tasks. Just as search shifted from search engines to large language models, service execution will soon shift to AI agents."

Kim Dong-hyun, chief product officer at Vooy, made the remarks on September 28 at EastPoint: Seoul 2026, a global private conference on digital assets held at the Westin Josun Seoul Parnas in Seoul's Samseong-dong.

Vooy is a consumer AI agent service that goes beyond answering user requests to carry out tasks such as search, reservations, orders and purchases.

Speaking on the theme "The Agentic Era: When AI Moves Beyond Answers to Action," Kim said consumer AI agents would significantly reshape daily life and spending patterns.

Unlike conventional AI, which requires users to seek it out and ask questions, agents can understand a user's schedule, preferences and past behavior and suggest needed tasks in advance. In the era of consumer agents, the change could resemble everyone having a personal assistant.

Vooy unveiled its consumer agent product during the keynote and said it plans to begin a closed beta later this week. Kim demonstrated functions in which AI directly handles everyday consumer activities including restaurant reservations, schedule coordination and personalized recommendations.

"Right now, people open multiple apps on their phones to get things done," Kim said. "In the future, just as search moved to LLMs, execution will move from apps to agents."

He said broader adoption of consumer agents in South Korea would require improvements in infrastructure such as identity verification, payments and consumer-service application programming interfaces, or APIs.

"South Korea has well-established identity verification and easy-payment systems, but there are still constraints on allowing agents to use them directly with user authorization, and consumer-service APIs are often closed," Kim said.

He added that if agents are to move consumers' money directly, infrastructure will be needed to clearly define payment scope, withdrawal of authority, whether a task has been completed and where responsibility lies.

Kim also said AI agents would likely spread quickly beyond online activity into payments.

"Just as automated activity has increased in online traffic, a similar change could emerge in payments," he said. "The era when agent-generated payment transactions outnumber those initiated directly by people may be closer than many expect."

Park Si-on, reporter / Kang Min-seung, Bloomingbit reporter

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Korea Economic Daily

Korea Economic Daily

hankyung@bloomingbit.ioThe Korea Economic Daily Global is a digital media where latest news on Korean companies, industries, and financial markets.

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