Summary
- OpenAI announced that it has appointed Kate Rouch as its first CMO.
- Kate Rouch has experience leading global marketing and promotions at Coinbase.
- This appointment is seen as an important role in strengthening OpenAI's global marketing strategy.
According to CNBC on the 3rd (local time), OpenAI announced that it has appointed Kate Rouch, former Chief Marketing Officer (CMO) of Coinbase, as its first CMO. Previously, Kate Rouch joined Coinbase in August 2021, leading global marketing and promotions, and overseeing the exchange's Super Bowl advertisement. She stated through her X (formerly Twitter), "Today is my last day at Coinbase," and "I will join OpenAI as the first CMO on the 9th." 

JH Kim
reporter1@bloomingbit.ioHi, I'm a Bloomingbit reporter, bringing you the latest cryptocurrency news.


![Tethered by consumer-slowdown fears… Financials slide in tandem on ‘AI onslaught’ [New York market briefing]](https://media.bloomingbit.io/PROD/news/b203e033-1844-4138-83af-b5b084dd9a6d.webp?w=250)
![Dollar weakens even with U.S. Treasury yields in the 4% range… the real risk markets fear [Global Money X-File]](https://media.bloomingbit.io/PROD/news/7359c31a-2f59-4bd3-81b0-542f21060875.webp?w=250)

