Bitwise Predicts Surge in Companies Holding Bitcoin This Year

Global crypto asset management firm Bitwise predicts a surge in companies holding Bitcoin (BTC) this year.

According to The Block on the 15th, Matt Hougan, Chief Investment Officer (CIO) of Bitwise, stated in a letter to investors on the 14th (local time) that "the Bitcoin purchasing strategy of companies like MicroStrategy is an 'overlooked mega trend.'" He added, "I expect hundreds of companies to start holding Bitcoin over the next 12 to 18 months," and "such purchases will lift the entire Bitcoin market."

MicroStrategy, a U.S. software company, has been buying Bitcoin since 2020. It is known to currently hold Bitcoin worth 63 trillion won. Hougan noted, "Most investors tend to view MicroStrategy's Bitcoin financial strategy as a one-off case," and analyzed that "many companies are likely to follow suit."

Hougan emphasized that over 70 publicly listed companies already hold Bitcoin. He mentioned, "Currently, Meta is considering a shareholder proposal to add Bitcoin to its financial strategy," and "this is 20 times the scale of MicroStrategy."