Summary
- Trump Media announced plans to launch the financial services and fintech brand 'Truth.Fi' within the year.
- Key investments include diversifying up to $250 million through the financial firm Charles Schwab.
- The board particularly stated that investments will be made in exchange-traded funds (ETFs) and cryptocurrencies like Bitcoin.

Donald Trump's media company, 'Trump Media', is launching a fintech brand to engage in various related businesses.
According to Reuters on the 29th (local time), Trump Media announced that its board of directors approved the launch of a financial services and fintech brand 'Truth.Fi', and plans to introduce it within the year after obtaining approval from financial authorities.
Additionally, the board approved a plan to invest up to $250 million (approximately 360.7 billion KRW) through the financial firm Charles Schwab to diversify its assets. The assets will be invested in exchange-traded funds (ETFs) and cryptocurrencies, including Bitcoin (BTC).
The major shareholder of Trump Media is President Donald Trump himself.

Minseung Kang
minriver@bloomingbit.ioBlockchain journalist | Writer of Trade Now & Altcoin Now, must-read content for investors.![Dow Tops 50,000 for First Time Ever as “Oversold” Narrative Spreads [New York Stock Market Briefing]](https://media.bloomingbit.io/PROD/news/1c6508fc-9e08-43e2-81be-ca81048b8d11.webp?w=250)



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