STORY joins Adobe, Google, and Microsoft: Focus on "Real-world applications of blockchain technology"

STORY joins Adobe, Google, MS in 'C2PA'

First crypto company to join

IP token up about 100% in a month after joining C2PA

STORY (IP), a blockchain-based intellectual property (IP) protocol, is gaining industry attention on the 14th after it was revealed that it joined the global digital content authentication alliance 'C2PA (The Coalition for Content Provenance and Authenticity)' last month, becoming the first cryptocurrency-related company to do so.

C2PA is an alliance established in 2021, led by global IT companies and media corporations including Adobe, Google, and Microsoft (MS). It aims to record the creation and modification processes of digital content to verify its source and prevent the spread of false information. It has now established itself as the most authoritative standard for digital content authentication technology.

Industry experts evaluate STORY's joining of C2PA as a case demonstrating how blockchain technology can be practically utilized in the fields of digital content source authentication and digital rights protection.

Adobe, Google, MS-led 'C2PA'... Enhancing digital content reliability

As the manipulation of digital content becomes more severe with the advancement of generative artificial intelligence (AI), the protection and verification of digital content is becoming increasingly important. C2PA was established to address this issue.

The core technology of C2PA is an authentication system based on metadata and digital signatures. When digital content is created, information about the creator, time and place of creation, editing history, etc. are automatically saved, and the system is designed to track all changes. Users can verify the source and any tampering of content through platforms that support C2PA.

This technology is being utilized in various fields including news media, social media, digital advertising, legal and investigative agencies. For example, news organizations can verify the sources of images and videos used in news reports, and social media platforms can verify whether content uploaded by users is original. It can also be used for brand protection and as legal evidence.

The adoption rate of C2PA has been accelerating recently. Currently, about 90 companies are participating as members. OpenAI introduced C2PA-based watermark technology to its image generation AI tool 'DALL-E 3' in February. Naver also became the first Korean company to join C2PA in July last year.

STORY gains attention as first crypto company to join C2PA... IP token strengthens

Amid this, STORY is gaining industry attention as the first cryptocurrency company to join C2PA. The industry views STORY's membership in C2PA as having significance beyond a simple partnership, as the background of C2PA's creation and STORY's goals are aligned.

STORY aims to identify false content, mediate disputes, and protect content creators using blockchain technology. An industry insider analyzed, "STORY seems to have provided an answer to how existing industries and blockchain technology can be integrated through collaboration with C2PA," adding, "It has become clearer that STORY's technology can contribute to solving real-world problems while harmonizing with existing industry standards that enhance the reliability of digital content."

There are also predictions that the introduction of STORY's blockchain technology to C2PA will further strengthen data integrity. This is because blockchain, which can prevent data tampering through distributed ledger technology, when combined with C2PA, can more securely record and track the source and modification history of digital content.

With this news, the price of STORY's token 'IP' has also been showing strength recently. In the month following the first announcement of STORY's joining C2PA on the 20th of last month, the price of the IP token surged by about 98%. As of the 14th, the IP token is trading at 8,615 won on the domestic cryptocurrency exchange Bithumb, up 0.29% from the previous day.