"Google mandates MiCA license for virtual asset ads in Europe... To be applied in 30 countries from the 23rd"

Minseung Kang

Summary

Google announced that starting on the 23rd, it will strengthen its virtual asset advertising policy in Europe according to the MiCA legislation.
It stated that a MiCA or CASP license is required to advertise virtual assets in 30 European countries.
The MiCA law, as the world's first basic law on virtual assets, is attracting attention from investors for its binding force across the EU.

Global IT company Google will significantly strengthen its virtual asset advertising policy in Europe starting on the 23rd, in accordance with the EU's comprehensive regulation on virtual assets, 'MiCA'.

On the 14th, virtual asset specialist media The Economist reported, "Google plans to strictly strengthen its policy on virtual asset advertising across Europe based on the MiCA legislation starting on the 23rd."

Previously, Google announced through a policy update that "to advertise cryptocurrency exchanges and wallet services in 30 European countries including Germany, France, Spain, and the Netherlands, a license registered as MiCA or 'CASP' is required," and "Google's certification process must also be separately passed."

Meanwhile, the MiCA law is the world's first basic law on virtual assets established by the EU, binding in all 27 EU member states. The MiCA bill was officially adopted after being jointly signed by the EU and the Council of Ministers since its announcement in September 2020.