Upbit, Promotion with Papa John's…Celebrating 'Bitcoin Pizza Day'

Dunamu, the operator of the domestic virtual asset exchange Upbit, announced on the 1st that it will hold a promotion in collaboration with the pizza franchise Korea Papa John's to celebrate 'Bitcoin Pizza Day'.

Dunamu has held events for Upbit members and vulnerable groups every year on May 22, Bitcoin Pizza Day. First, Dunamu will hold an event for office workers to commemorate 'Labor Day' on this day. Dunamu plans to select 10 users who leave supportive messages for their colleagues on the Upbit website and deliver Papa John's pizza to their workplaces on the 22nd of this month.

Pop-up booths will also be operated at six universities, including Konkuk University, Kyung Hee University, and Seoul National University. At the pop-up booths, pizzas baked directly from food trucks equipped with Papa John's pizza-making facilities will be provided. If you receive a Bitcoin model through games at the food truck, you can exchange it for pizza and Upbit goods.

Papa John's will also sell the 'Upbit Pizza Day Set' throughout this month. Dunamu will offer a 6,000 won discount and a Bitcoin gift card worth 30,000 won to new customers who purchase the set through the Papa John's application (app). A Dunamu representative explained, "A total of 3 billion won worth of Bitcoin will be provided on a first-come, first-served basis through this promotion," adding, "(The gift card) must be registered within 48 hours after signing up for Upbit."

Meanwhile, May 22 is the day when the first transaction between Bitcoin and physical assets took place. On May 22, 2010, 10,000 Bitcoins were exchanged for two pizzas, and the virtual asset industry commemorates this day as Bitcoin Pizza Day.