Daehong Communications Signs Licensing Agreement with Global IP Character 'Cool Cats'

Daehong Communications announced on the 23rd that it has signed a licensing agreement with the global intellectual property (IP) character 'Cool Cats'. This is the second licensing agreement following the partnership with the global IP 'Pudgy Penguins' signed in April last year.

Cool Cats is an Ethereum blockchain-based non-fungible token (NFT) project consisting of 9,999 cat characters. It is currently securing a fan base through immersive offline events and collectible merchandising strategies in places like Los Angeles, New York, and London, including the web animation series 'The Milk Chug'.

Additionally, Cool Cats sells products utilizing character IP such as dolls, clothing, and hats through its official online store and continues collaborations with global toy brand YuMe Toys and U.S. department store Macy's.

Based on this partnership, Daehong Communications plans to launch limited edition products in Korea this summer. They also plan to conduct collaborative marketing to spread Cool Cats' brand awareness in the Korean market.

Kang Tae-ho, head of Daehong Communications' Future Growth Division, stated, "Cool Cats is evaluated as a global character IP with high potential for offline expansion beyond NFT-based digital assets," and added, "Through this partnership, Daehong Communications plans to develop diverse content businesses to ensure Cool Cats successfully settles in the Korean market."