Story Unveils AI Custom Goods Collaboration With Global Fashion Brands

The Story (STORY, IP) Foundation, which is building a blockchain ecosystem for intellectual property (IP), announced on the 11th that it will launch a fan-participatory custom goods store in collaboration with global fashion brands using its AI-powered design platform 'Abloh (ABLO)', based on its proprietary blockchain.

The newly unveiled goods store is a project involving world-renowned brands such as Adidas, Champion, Balmain, Smiley, and Pangaia. Creators can freely design apparel and accessories using Abloh’s AI design tools and sell co-planned products with these brands. This is considered a sign that the digital IP ecosystem is entering full-scale expansion by enabling individual creators to directly participate in global distribution.

Abloh is an AI-based fashion platform that supports creators in designing and generating revenue without intermediaries. All creative works are tokenized and recorded on the Story blockchain, automating copyright protection and revenue distribution. Notably, even when works are reused or remixed for derivative creations, the original creator receives a share of the profits.

Andrea Muttoni, Chairman of the Story Foundation, said, “Abloh is a new industry standard designed so that creators can realize their ideas and receive fair compensation. We will continue to expand an environment in which creative digital works are recognized for their rightful value through creator-centric platforms like Abloh.”