Story (IP), Announces 'Unprecedented Major Positive News' – Surges Over 10%

First Major Positive Announcement After U.S. Grayscale & a16z Turn Heads

Renewed Focus on "Large-scale Institutional Collaboration Announcement & Possibility of ETF Launch"

The blockchain-based intellectual property protocol Story (IP), which garnered attention after being spotlighted by a16z, the largest U.S. venture capital firm, and Grayscale, the leading crypto asset manager in the U.S., is showing a strong rally of over 10% amid a bearish crypto market, fueling investors' expectations.

At around 10 a.m. on the 23rd, IP was up 10.44% at ₩4,140 on the Korean Won market of the crypto exchange Bithumb, maintaining a solid upward trend.

The main reason for Story's sharp surge on this day is the emergence of the possibility of major positive news. Story posted an image of an opening door on its official X (formerly Twitter) along with the tweet, "Notifications on. Big things coming. Soon." foreshadowing major news.

This is the first time Story has made an advance announcement before officially releasing a specific major positive update. As a result, the community is rife with speculation, including global corporate partnerships and product launches for institutional investors. An industry insider said, "Until now, Story had never pre-announced any major positive events such as collaborations with world-famous artists like BTS. At a minimum, such a preview suggests major announcements such as partnerships with institutions far beyond what has come before."

Some speculate about the potential launch of products for institutional investors, such as exchange-traded funds (ETFs) or trusts. This is because Story was included in Grayscale's Top 20 coin list for Q2, announced last March.

Grayscale's quarterly Top 20 list is seen as an indicator for the possible launch of trust products or conversion to ETFs. In fact, of the 20 assets included on Grayscale's list, nine have already been launched as Grayscale trust products, and among them, Bitcoin and Ethereum have been approved as the first spot ETFs in the United States. Solana is also undergoing preliminary steps for ETF conversion.

Meanwhile, Story was founded with the aim of establishing itself as an irreplaceable infrastructure in the blockchain-based IP industry. With the global IP market reaching around $61 trillion (approximately ₩888.7 quadrillion) and cross-border IP royalty payments surpassing $1 trillion (about ₩1,457 trillion) annually, Story aims to enable companies, individuals, and creators to easily register and monetize their IP on the Story blockchain regardless of borders.

Recently, Story has made headlines for securing the IP of world-renowned artists such as BTS, Selena Gomez, Justin Bieber, BLACKPINK, Maroon 5, Miley Cyrus, and aespa through its subsidiary Aria protocol.