Naver Pay files five trademark applications for KRW stablecoins

Naver Pay has filed trademark applications to gain an edge in the stablecoin-related business sector.

According to the Korea Intellectual Property Rights Information Service (KIPRIS) of the Korean Intellectual Property Office on the 27th, Naver Pay filed five trademarks—NKRW, KRWZ, KRWNP, NWON, and KRNP—designating ‘cryptocurrency financial transaction services’ as their business scope. This move is seen as a strategic effort to proactively respond to the future institutionalization of KRW-based stablecoins.

Meanwhile, Sang-jin Park, CEO of Naver Pay, said at the Naver Pay Media Day event the day before, “KRW stablecoins will become a core financial instrument crossing borders in the era of artificial intelligence (AI) and Web3,” adding, “Npay will play a leading role in line with policy adoption, based on its simplified payment ecosystem and digital asset wallet service, ‘Npay Wallet’.”