Hankyung Bloomingbit·STAT Enter Strategic Partnership with Story (IP)

STAT to Migrate to Story Chain

Launch of Story-Based Service at Hankyung Bloomingbit on the 30th

Strategic collaboration among the three companies since March

"Leading the IP-ification of global financial information content"

Bloomingbit, the virtual asset subsidiary of South Korea's largest economic media group Hankyung Media Group, which boasts 14 million digital subscribers, announced on the 28th it has entered into a strategic partnership with STAT (utility token for virtual asset investment information), and Story (blockchain-based IP platform, $IP).

STAT is a company that leverages AI and social trading technologies to provide investment information content and data for virtual asset investors and foundations. Together with Bloomingbit, STAT offers content, data, and marketing solutions to both retail and institutional investors. Major institutional partners include World, Hashed, and Presto Labs.

Story is establishing itself as a leading infrastructure in the global IP market, which is valued at $61 trillion (about ₩8,888.7 trillion), by operating as a blockchain-based platform. Through its Aria protocol, Story has recently secured a large collection of IPs from world-renowned artists such as BTS, Selena Gomez, Justin Bieber, BLACKPINK, Maroon 5, Miley Cyrus, and aespa. Story has received three consecutive lead investments from the United States’ largest venture capital firm, a16z, and has been recognized with a valuation of about ₩3 trillion. Additionally, Grayscale, the largest virtual asset manager in the U.S., listed Story among its Top 20 coins in Q2 this year, drawing further attention.

Since March, Bloomingbit and STAT have been closely collaborating with Story to plan and develop major products on the Story Protocol, connecting investment information and content into the Story Protocol’s ecosystem to drive the IP-ification of global financial information content. Story will support Bloomingbit and STAT in their global expansion, ecosystem growth, and service sophistication.

Based on this partnership, the three companies plan to realize the IP-ification of premium financial information content. The STAT token, placed on the Story blockchain, offers perpetual subscription rights as a token for ‘renewable knowledge subscription’ and provides a new vision for the monetization of financial information content IP. To access exclusive financial information content provided by Bloomingbit and STAT, users will be required to purchase, hold, and lock up STAT tokens, as implemented by the service.

As the first outcome of this three-way partnership, Bloomingbit and STAT will launch the 'Share to Earn (STE)' service on Story blockchain on the 30th. STE is a system where users can earn rewards by sharing information content. According to a user’s sharing performance, more rewards can be earned. The reward funding for these tokens will come from STATs either paid by foundations as marketing costs or purchased on the market.

Sanha Kim, CEO of Hankyung Bloomingbit, said, "This collaboration is a new attempt to enhance the reliability and usefulness of investment information content. Together with Story and STAT, we will take the lead in expanding a global financial content ecosystem based on IP."

Juhwan Park, CEO of STAT, commented, "STAT is presenting a new paradigm in finance where content creators and consumers (investors) can coexist and thrive. Together with Story and Hankyung Bloomingbit, we will lead the era of global IP-ification."

Andrea Muttoni, CEO of the Story Foundation, stated, "Together with Hankyung Bloomingbit and STAT, we are leading the IP-ification of global financial content. By tokenizing premium investment insights and subscription rights on the Story platform, STAT is creating a new IP asset class that investors can actively utilize."