Dunamu Successfully Concludes 'Challenge! Financial Golden Bell' Digital Asset Education for Seniors

Dunamu, which operates the domestic virtual asset (cryptocurrency) exchange Upbit, announced on the 30th that it has successfully concluded 'Challenge! Financial Golden Bell' (hereinafter referred to as Financial Golden Bell), a program aimed at strengthening digital financial competencies among people aged 50 and older.

Financial Golden Bell is a financial education program for seniors conducted by the Senior Financial Education Association, a non-profit public interest corporation under the Financial Services Commission, and the Financial Supervisory Service, in cooperation with financial institutions. Dunamu is the first in the digital asset industry to participate in the program.

This program was designed to address the digital financial gap among the elderly and reinforce their asset management capabilities. As part of Dunamu's ESG project 'UP Class', a generation-tailored digital asset education program, the event was held online four times from June 25 to 27.

The lectures covered ▲ basic concepts of digital assets ▲ market trends and government policies ▲ methods for preventing and responding to financial scams, all tailored with various case studies to suit seniors. Dunamu employees personally participated throughout the materials and lectures to enhance the quality of education and added interest with event elements such as a non-face-to-face quiz.

According to a survey, 87% of participants said they were satisfied with the educational content, and 93% responded that their confidence in recognizing and preventing financial and digital asset scams increased after participating in Golden Bell. Many also expressed hope that similar programs will continue in the future.

Oh Kyung-seok, CEO of Dunamu, said, "With the start of this Financial Golden Bell, Dunamu's UP Class education to bridge the digital finance knowledge gap has officially begun," and added, "We will continue working to strengthen the public’s digital financial knowledge and create a sound investment environment."

Yoon Deok-hong, Chairman of the Senior Financial Education Association, stated, "Financial Golden Bell is a much-needed educational initiative to protect investors and establish a sound digital asset investment culture against the growing number of financial fraud crimes targeting seniors," and added, "Together with Dunamu, we will continue to raise national awareness of digital assets and contribute to healthy market growth."

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