Taiko participates in 'Moon Party Seoul'…Showcases RWA-based luxury experience

Ethereum scaling rollup project Taiko (TAIKO) said on the 6th that it participated as a partner in the 'Moon Party' hosted by the K11 Art Foundation and showcased a luxury experience applying real-world asset tokenization (RWA).

Held on the 4th at the Grand Hyatt Seoul, the invitation-only event was attended by about 800 creative industry leaders and over 200 VVIPs. Actors Lee Min-ho and Park Bo-gum, DJ Peggy Gou, and BTS member Park Jimin attended, and global luxury brands such as Maserati, Hypebeast, and Helinox also participated in collaborations. The installation 'Upward to the Moon' by well-known Chinese artist Huang Weilong was unveiled for the first time.

In particular, Taiko operated a special program where attendees could experience tokenized physical assets valued at about $10,000 (approximately 13.89 million won) or more. It included an OFF-WHITE and RIMOWA collaboration carry-on, a specially made Tom Sachs NASA edition chair, a Don Julio Ultima Reserva limited edition, and a Hypebeast hoodie.

Ben Wan, Taiko's Chief Community Officer (CCO), said, "This event shows that RWA is ready to be adopted as mainstream in the luxury market," adding, "The fact that physical assets can be combined within cultural experiences featuring famous brands, artists, and celebrities shows the future of high-end experiences."

A Taiko official said, "This collaboration, held with luxury brands at one of Seoul's representative cultural spaces, showed that Taiko has strengthened its leading position by converting the value of physical assets on-chain," and added, "This confirms that blockchain is expanding beyond finance into culture, art, and the luxury lifestyle sphere."