DOGE OS founder joins Thumbs Up advisory board…"Strengthening the Dogecoin real-use ecosystem"

DOGE OS, the Dogecoin application layer, is partnering with Thumbs Up Media Corporation (Nasdaq: TZUP) to expand the real-use ecosystem for mined Dogecoin.

On the 16th (local time), Thumbs Up appointed Jordan Jefferson, CEO of DOGE OS and founder of My Doge, to its crypto advisory board as part of the partnership. Jefferson, an early Bitcoin entrepreneur active since 2011, co-founded DOGE OS to transition Dogecoin from an asset that is simply held into an asset that can be productively used in games, decentralized finance (DeFi), and consumer apps.

Jefferson said, "Thumbs Up is taking practical steps to strengthen the Dogecoin economy," adding, "The decision to use mined Dogecoin to strengthen the ecosystem rather than simply hold it is a big step forward." He also leads the largest Dogecoin wallet service, My Doge, which has more than 500,000 users.

Thumbs Up is also expanding its mining business through this collaboration. Thumbs Up currently operates 2,500 mining rigs and has ordered an additional 1,000 rigs. The purchase of the rigs is expected to be completed after shareholder approval later this year, and once the acquisition is complete the company aims to become the world's largest Dogecoin mining platform.

In its announcement, Thumbs Up said, "By staking DeFi products within the DOGE OS ecosystem, we will increase mining profitability and generate returns beyond rewards." This is a strategy to build new revenue models that use mining assets rather than relying solely on simple block rewards.

Robert Steel, Thumbs Up's CEO, welcomed the addition, saying, "We are honored to welcome Jordan to the advisory board. His leadership and experience will be a valuable asset in expanding our digital asset strategy." He emphasized that the synergy with DOGE OS will particularly strengthen the company's overall blockchain business.

The industry views this case—where a Nasdaq-listed company's mining business combines with the DOGE OS application ecosystem—as an important sign of Dogecoin's evolution. It is expected that Dogecoin could become a productive economy that provides liquidity and income-generating opportunities beyond a simple meme asset.

Jefferson's appointment to the advisory board comes as Thumbs Up has recently raised $50 million in capital and is pursuing strategic initiatives to expand in the cryptocurrency space. Thumbs Up has included major digital assets (cryptocurrencies) in its financial strategy—not only Bitcoin but also Dogecoin, Litecoin, Solana, Ripple, Ethereum, and USD Coin—while pursuing digital marketing and financial innovation.