Story (IP) brings '#1 on Netflix worldwide' K-pop Demon Hunters to Origin Summit

'Global hit' K-pop Demon Hunters director Maggie Kang

Sharing prospects for combining global IP and web3 at Origin Summit

Maggie Kang, the director of the animation K-pop Demon Hunters (Kpop Demon Hunters), the No.1 title on Netflix worldwide, will appear at the 'Origin Summit 2025 (Origin Summit 2025)' stage, held September 22–23 in Seongsu, Seoul.

At the event co-hosted by intellectual property (IP) blockchain infrastructure Story (STORY, IP) and Blockworks, Director Kang will hold a special talk on global storytelling in the AI era, IP ownership, and the global spread of Korean cultural content.

K-pop Demon Hunters, presented by Netflix and Sony Pictures Animation, recorded a cumulative 236,000,000 views within 9 weeks of its release, establishing itself as the most successful film in Netflix history. In particular, its soundtrack placed 8 songs on the Billboard Hot 100 chart, and with theatrical results of US$19 million, it is regarded as a global phenomenon that has dominated both the film and music industries.

On this stage, Director Kang will share insights on storytelling in the AI era, IP ownership, and the global spread of Korean cultural content. She will especially introduce her experience creating a global hit grounded in Korean identity and her achievement in redefining female characters. Previously, she participated in major DreamWorks franchises such as Shrek, Kung Fu Panda, Trolls, and Madagascar, and served as the story head for The LEGO Ninjago Movie.

Lee Seung-yun, CEO of Story, said, "Director Maggie Kang's work demonstrates global scalability, creative identity, and cultural empathy," adding, "In particular, K-pop Demon Hunters spread across music charts, fandom, merchandising, and derivative works, proving how powerful IP can be as a cultural force. This also touches on the future of 'programmable IP' that Story pursues."