Summary
- Reported that MrBeast filed a trademark for 'MrBeast Financial', signaling possible entry into the virtual asset and fintech·Web3 markets.
- The trademark application document reportedly included various crypto financial services such as virtual asset payments, exchange operation, and decentralized exchange (DEX) trading.
- The industry mentioned the possibility of launching a virtual asset on-ramp or a crypto neobank based on MrBeast's fanbase, but actual service launch has not yet been confirmed.

YouTuber MrBeast filed a trademark for 'MrBeast Financial', which includes virtual asset (cryptocurrency) related services, suggesting possible expansion into fintech and Web3.
On the 19th (local time), according to CoinDesk, MrBeast's company Beast Holdings recently applied to register the 'MrBeast Financial' trademark with the U.S. Patent and Trademark Office (USPTO).
The document included crypto-related financial services such as virtual asset payments, exchange operation, and decentralized exchange (DEX)-based trading. It also specified the provision of downloadable software and Software-as-a-Service (SaaS) tools that can manage virtual asset-related functions.
MrBeast, known for large-scale giveaways and content events and as the world's highest-earning YouTuber, and this trademark filing is interpreted as a signal that he may be expanding his business into fintech and Web3. The industry has also raised the possibility of launching a virtual asset on-ramp (deposit/withdrawal channel) or a crypto neobank (digital bank) based on his massive fanbase.
The trademark is currently in a pre-examination stage, and it is not yet confirmed whether it will lead to an actual service launch.

Son Min
sonmin@bloomingbit.ioHello I’m Son Min, a journalist at BloomingBit![[Market] Bitcoin falls below $82,000...$320 million liquidated over the past hour](https://media.bloomingbit.io/PROD/news/93660260-0bc7-402a-bf2a-b4a42b9388aa.webp?w=250)



