110-year history U.S. retail chain 'Bealls' fully adopts virtual asset payments

Bealls, a U.S. retail chain with a 110-year tradition, has officially adopted virtual asset cryptocurrency payments, joining the wave of digital transformation in the traditional retail industry.

According to The Block on the 21st (local time), Bealls, founded in Florida in 1915, has begun supporting virtual asset payments at about 660 stores nationwide through a partnership with payment technology company Flexa. With this integration, consumers can pay with more than 99 cryptocurrencies via Flexa's payment infrastructure 'Flexa Payments', and it also links with over 300 digital wallet services.

This service is available at Bealls, Bealls Florida, and Home Centric stores.

Flexa co-founder Trevor Filter said, "It is a natural evolution that Bealls, which has played a major role in U.S. retail for 110 years, is now adopting one of the world's most innovative payment technologies," adding, "This collaboration is an important turning point that breaks down the boundaries between offline retail and blockchain payments."

Currently, about 65 million cryptocurrency users are in the U.S., which corresponds to 28% of the adult population. Experts say Bealls' decision could serve as a catalyst for expanding cryptocurrencies as a means of real-world payment.

Industry insiders commented, "If customers can use cryptocurrencies at familiar stores, the everyday use of digital assets will accelerate," and "The participation of such traditional companies will raise market credibility."