Moca Network partners with SK Planet to launch 'AIR Shop'…Expansion of benefits for OK Cashbag users

Moca Network, Animoca Brands' flagship project that is building a digital identity information network, announced on the 22nd that it will launch the benefits platform 'AIR Shop' equipped with identity verification features in partnership with SK Planet.

The newly launched AIR Shop was developed through Spree Finance, a commerce and rewards infrastructure for a tokenized economy, and offers a membership program with verifiable identity information and interoperability.

Previously, SK Planet adopted Moca Network's enterprise decentralized identity information infrastructure. By integrating AIR Identity, SK Planet provides zero-knowledge proof (ZKP)-based identity verification services to about 29 million users and 95,000 partner merchants, strengthening user data sovereignty and interoperability.

AIR Shop is a loyalty program based on users' identities, offering global partner benefits such as airlines, accommodations, rental cars, and shopping. Depending on membership tier, benefits equivalent to up to 31% of the amount spent at partner merchants are provided, and points can be transparently accumulated and used on-chain. Actual travel products and cultural experiences are provided through Bookit.com.

Users can create an AIR account and use the service at the Basic tier. Users who hold identity information (credentials) linked to OK Cashbag points, Moca Coin (MOCA), Moca Bus NFT, etc., can be upgraded to higher tiers, and rewards are paid via the stablecoin-based membership points 'AIR SP'.

In addition, Moca Network will run a limited promotion to commemorate the launch of AIR Shop. Users can participate in events using AIR SP, and various rewards such as travel vouchers are offered.

Kim Gyosu, Head of SK Planet's Business Division (CBO), said, "SK Planet has led innovation in consumer membership through OK Cashbag," adding, "By launching AIR Shop through the partnership with Moca Network, we have expanded our ecosystem into Web3 and provided richer experiences and value to users. AIR Shop is an important advancement that connects existing consumer membership programs with blockchain-based benefits."

Kenneth Shek, CEO of Moca Network, said, "Through AIR Shop's identity-verified membership, we can provide accurate benefits to users and prevent reward abuse," adding, "SK Planet, as a leader in membership services and decentralized identity innovation, is creating an environment that guarantees data sovereignty and secures interoperability. We will expand cooperation with SK Planet to provide identity-based services to numerous merchants and user networks."