Binance Alpha Sees Rapid Increase in Retail Investor Activity

JH Kim

Summary

On-chain data analytics firm CryptoQuant reported increased retail investor activity on Binance Alpha.
Daily trading volume rose from US$17.4 million to US$61.3 million, and the average trade size decreased, expanding participation centered on small-ticket investments.
An increase in listed projects and liquidity improvements are said to have influenced the expansion of retail investor entry.

Retail investor activity is surging on Binance Alpha, the on-chain trading platform within the Binance Wallet. While overall trading volume has grown, the average trade size has decreased, indicating expanded participation centered on small-ticket investments.

On the 28th (local time), on-chain data analytics firm CryptoQuant said, "Daily trading volume on Binance Alpha rose from US$17.4 million on August 31 to US$30.6 million recently," and "it peaked at US$61.3 million on October 2."

CryptoQuant analyzed that "the decline in average trade size from US$424 to US$247 suggests a growing share of retail investors." This means trading flows are strengthening around smaller investors rather than large institutions.

Binance Alpha is an on-chain trading platform within the Binance Wallet that focuses on listings of new and early-stage tokens. Recent increases in the number of listed projects and improved liquidity are assessed to have led to expanded retail investor entry.