Steak 'n Shake to Stockpile All Consumer Payment Bitcoin (BTC) as Strategic Asset

JH Kim

Summary

Steak 'n Shake announced it will stockpile all Bitcoin (BTC) used in consumer payments as a long-term strategic asset.
The company said it sees Bitcoin not as a simple payment method but as a store of future value, and plans to hold all resulting BTC without reselling or converting them.
The move expands the Bitcoin payment promotion into a long-term financial policy, and it plans to classify future paid Bitcoin as a strategic asset on its financial statements.

U.S. fast-food chain Steak 'n Shake said it will stockpile all Bitcoin (BTC) used by consumers for payments as strategic assets.

On the 31st (local time), cryptocurrency-focused media Crypto Briefing reported that after Steak 'n Shake recently introduced Bitcoin payment functionality at its stores, it announced, "We plan to stockpile all BTC paid by customers according to a long-term holding strategy."

The company explained, "We view Bitcoin not merely as a payment method but as a store of future value," adding, "We will hold all BTC generated through the payment network without reselling or converting it."

Earlier, Steak 'n Shake drew attention with promotions such as the 'Bitcoin Burger' and 'Bitcoin Meal,' which gave customers extra BTC when they paid with Bitcoin. This announcement is seen as a move to expand that marketing strategy into a long-term financial policy.

Steak 'n Shake operates roughly 400 stores in the United States and plans to classify payment Bitcoin as a strategic asset on its financial statements going forward.

BTC