An assessment has emerged that U.S. consumers are becoming increasingly vulnerable due to declining savings. Marianne Lake (Marianne Lake), a JPMorgan executive, said, "After years of under-saving and overspending, consumers' financial strength is weakening." On the 9th (local time), according to breaking economic news channel Walter Bloomberg (Walter Bloomberg), Lake said, "Consumers are clearly cutting spending and seeking discounted and low-cost alternatives," and added, "The support for consumers and small businesses remains, but the capacity to absorb new financial stress has weakened." Lake pointed out that recent changes in consumer patterns are broad-based. She explained that spending is being reallocated toward essentials, and for discretionary goods price sensitivity has increased, expanding reliance on promotions and sales. From a banking perspective, Lake warned that while consumer credit soundness is generally being maintained, if additional interest rate movements, an employment slowdown, and cost-of-living pressures coincide, risk metrics such as delinquency rates could react sensitively. On the market side, in the short term attention is expected to focus on the earnings guidance and pricing policies of sensitive sectors such as retail, distribution, travel, and restaurants. If discounting expands, low-price lineups are strengthened, and loyalty programs are adjusted, margin pressure and a reshuffling of market share may accompany.
December 9General