Hankyung Bloomingbit surpasses 1 million monthly users (MAU)

Hankyung Media Group's blockchain business affiliate Bloomingbit, which operates the virtual assets (cryptocurrencies) news and investment information platform 'Bloomingbit (Bloomingbit)', said on the 31st that its monthly active users (MAU) exceeded 1 million.

As of that day, Bloomingbit's MAU according to Google Analytics was 1.06 million, and after recording 620,000 at the end of last year, it grew more than 70% in one year.

This is attributed to launching multilingual services such as English and Japanese this year and actively focusing on global market expansion from the second half of the year. In particular, the proportion of users in English-speaking and European regions reportedly increased significantly.

Bloomingbit aims to eliminate information asymmetry among global virtual asset investors and delivers domestic and overseas virtual asset market news as quickly as possible 24 hours a day, 365 days a year without rest.

The information produced by Bloomingbit is supplied to Korea's four major virtual asset exchanges — Upbit, Bithumb, Coinone, Korbit — as well as regulated financial institutions such as Shinhan Bank and K Bank, and is also provided to global platforms and institutions such as CoinMarketCap, TradingView, and Investing.com.

This year, Bloomingbit has been expanding its industry influence by consecutively collaborating with major virtual asset companies such as World Liberty Financial (WLFI), a virtual asset financial company jointly founded by the family of U.S. President Donald Trump; World, co-founded by Sam Altman, "the father of ChatGPT"; and Hashed, Korea's largest virtual asset venture capital (VC) firm.

Kim Sanha, CEO of Bloomingbit, said, "We are at the stage of confirming that the Bloomingbit service has utility for investors in global markets beyond Korea," adding, "Based on the know-how accumulated in the Korean virtual asset market, we will position ourselves as a global service that can solve more investors' pain points (Pain Point, core inconvenience factors)."