D'CENT runs Tap That Drop campaign with Polygon-based community project 'APEPE'

Hardware wallet brand D'CENT's operator IoTrust announced on the 5th that it has selected APEPE as the 11th partner for 'Tap That Drop'.

Tap That Drop is an interactive campaign that provides various quests and rewards to D'CENT app users through collaborations with Web3 projects, and each episode is conducted with a different partner project.

APEPE is a project that has grown with its community based on meme culture, symbolizing the solidarity of retail investors and the power of the community through the combination of 'APE (retail investors)' and 'PEPE (internet meme icon)'. Recently, trading volume has steadily increased on major exchanges such as HTX, Gate.io, and Coinone, raising its recognition in the market, and it continues to appear in the trending coin rankings on each platform.

Even in a market where short-lived meme coin trends have subsided, APEPE maintains a community-centered participation structure and shows stable growth. This trend reflects recent changes in the Web3 ecosystem, where meme projects are establishing themselves as sustainable brands, like Pudgy Penguins, which expanded meme culture into an IP business. In particular, APEPE is a meme project with one of the most active communities within the Polygon ecosystem, showing powerful virality across social media with a global support base of about 2 million people.

Beyond simple meme sharing, it consistently operates community participation events, partnership campaigns, and exchange-linked reward programs, developing meme culture into a 'participation economy'. It won first place in the Meme Wave hosted by Bitget Wallet and later conducted an airdrop via OKX Wallet. Following its recent listing on Coinone, activity in the Korean community is also rapidly expanding.

Through this collaboration, D'CENT aims to provide opportunities for wallets to be more than simple asset storage tools and to experience new Web3 trends. It seeks to offer an opportunity to suggest new directions for meme coins beyond mere fads through community-driven spread and participation culture. Reflecting these trends, D'CENT planned this season so that users can experience the trendiest Web3 projects most quickly and intuitively through their wallets.

Through the 'Tap That Drop' campaign, D'CENT is demonstrating that wallets can become a hub for Web3 participation beyond mere storage. To date, it has collaborated with various global projects such as SynFutures, Kaia, and SushiSwap. D'CENT plans to continue expanding partnerships so users can discover and connect with diverse on-chain cultures within their wallets.