Summary
- Nexo said it signed a multi-year deal with Tennis Australia and became the official virtual asset partner of the 2026 Australian Open.
- It said the deal includes various summer tennis series in addition to the Australian Open.
- Nexo said it plans to expand brand exposure and touchpoints with fans based on the partnership.
Nexo (NEXO) announced on the 16th that it has signed a multi-year deal with Tennis Australia to become the official virtual asset (cryptocurrency) partner of the 2026 Australian Open. The contract also covers the 'summer tennis' series, including the United Cup, Adelaide International, Brisbane International, and Hobart International.
Nexo is a digital asset platform that offers various services such as virtual asset trading, lending, interest payments, and payment cards.
Nexo plans to increase touchpoints with fans by exposing its brand in coaching areas at key tournament venues through the "Nexo Coaches Pod."
A Nexo official said, "The partnership with Tennis Australia provides an opportunity for our brand to connect with millions of fans and is a partnership that aligns with our long-term vision and future-oriented values."
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