"Virtual asset investment, clear generational gap... MZ generation prefers virtual assets"

An analysis found that the gap in perceptions and behaviors between generations in virtual asset (cryptocurrency) investing has widened more than ever.

On the 16th (local time), Fortune cited Coinbase's latest report and reported that MZ generation investors are investing a much higher proportion in nontraditional assets compared with older generations.

Specifically, the report said that about 25% of MZ generation investors' portfolios are allocated to nontraditional assets such as virtual assets, derivatives, and non-fungible tokens (NFTs). This is about three times the 8% share of Generation X and baby boomers.

Gareth Kay, Coinbase's vice president in charge of brand, explained, "Young investors feel that traditional ways of accumulating wealth no longer work" and "they believe technology can create new pathways for investment."

According to the report, 73% of MZ generation investors said the reason for investing in virtual assets was 'it has become harder to build assets with traditional methods.'

Furthermore, young generations appear to perceive virtual assets as a means to make up for wealth gaps. 80% of Generation Z and millennials answered that virtual assets provide more economic opportunities to their generation than the existing financial system.

Generational differences were also confirmed in channels for obtaining investment information. MZ generation cited friends/family and YouTube as main sources of investment information, whereas Generation X and baby boomers tended to prefer financial planners.

The survey was conducted with 4,350 adults holding investment accounts in the United States.

Vice President Kay said, "This report provides an opportunity to design new investment experiences targeted at young generations" and "we will be able to build products and services that meet the needs of next-generation investors."