Summary
- Prediction market Polymarket said it has entered into an exclusive partnership with the U.S. Golden Globe Awards.
- Polymarket said it will participate as the official prediction market partner of the 2026 Golden Globe Awards.
- Through the partnership, it said it will provide real-time data on audience predictions about the results to strengthen engagement and connectivity.
Prediction market Polymarket has entered into an exclusive partnership with the Golden Globe Awards in the United States. The aim is to expand viewer engagement by providing real-time data on audience predictions and discussions surrounding the results.
According to U.S. pop-culture outlet Rolling Stone on the 10th (Korea time), Polymarket will participate as the official prediction market partner of the 2026 Golden Globe Awards.
Shayne Coplan, Polymarket’s chief executive officer (CEO), said, “The Golden Globes have long been a stage where viewers predict and debate the outcomes,” adding, “This collaboration will be an opportunity to reflect those expectations in market data and connect them directly to key moments of the ceremony.”
Craig Perreault, chairman of Penske Media Corporation (PMC), also said, “This partnership is an attempt to reframe how the ceremony and fans interact,” adding, “It will open a new frontier that strengthens audience engagement and connectivity.”
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