Dunamu seeks schools to join youth financial education program 'UP Class Junior'
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Summary
- Dunamu said it will recruit schools to participate in its youth financial education program UP Class Junior through Feb. 13.
- This year, UP Class Junior will expand to 100 schools nationwide and broaden its operating regions to include the Jeolla region, widening access to digital financial education.
- Dunamu said it will work to build a sustainable education environment through local specialist instructor development and training on advanced technology trends such as artificial intelligence (AI), blockchain and NFTs, along with more interactive content.
Dunamu, the operator of digital-asset exchange Upbit, said on the 21st it is recruiting schools to participate in its youth financial education program, 'UP Class Junior,' through Feb. 13.
UP Class Junior is part of Dunamu’s age-tailored financial education initiative 'UP Class' and is a rebranding of 'Dooniverse,' a youth-focused digital financial education program it has run since May 2022. The program aims to raise teenagers’ understanding of digital finance and nurture future talent.
Over the past four years, a total of 29,338 students from 153 schools nationwide have taken part in UP Class Junior. In a satisfaction survey conducted last year among teachers at participating schools, 97% gave positive assessments.
This year, UP Class Junior will begin with 70 middle schools nationwide and expand to include special lectures for 12th graders after the college entrance exam, for a total rollout at 100 schools. That is double the scale of last year. Dunamu also plans to broaden its operating footprint from the Seoul metropolitan area and the Chungcheong and Gyeongsang regions to include the Jeolla region, offering more teenagers opportunities for digital financial education.
Starting this year, Dunamu will also introduce a new 'local specialist instructor development' track. By selecting outstanding local talent in finance and technology and training them as UP Class Junior instructors, the company plans to contribute to job creation and stronger education infrastructure in regional communities. Beyond one-off classes, it aims to build a sustainable education environment based on talent development, with a long-term goal of narrowing regional education gaps and promoting shared growth with local communities.
The existing curriculum has been well received for combining basic economic literacy with advanced technology trends such as artificial intelligence (AI), blockchain and non-fungible tokens (NFTs). This year, the program added interactive content such as an 'inter-school online quiz competition' to boost student engagement. It was designed to help students review and internalize what they have learned alongside peers nationwide. Top-performing schools will receive snack trucks, and students will be supported in making donations to local communities in their names.
Oh Kyung-seok, CEO of Dunamu, said, "UP Class Junior is a program that helps South Korean teenagers grow into leading players in the future digital economy," adding, "We will continue to fulfill our social responsibilities based on the knowledge and experience accumulated at Upbit, and contribute to building a society without financially marginalized groups."
